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Honda recently unveiled their answer to the wildly successful Toyota Prius: the 2010 Insight. Set to be released in mid 2009 for the 2010 model year, this hybrid should carry a price tag of $20k or less. Which would undercut the Prius by several thousand dollars in the lucrative hybrid market.
The car uses a less complex form of hybrid technology called IMA, that does not allow electric only operation, but utilizes a full time hybrid mode for increased efficiency. Sources at Honda say they aren’t interested in pursuing a plug in type electric car currently. “We’re not planning to make a pure battery-based electric vehicle,” a company rep said. “The next phase we see is the fuel-cell vehicle.”
Performance and mileage is expected to be similar to the current Civic hybrid at around 42 mpg. Will Honda dominate the hybrid market with the Insight? We’ll have to wait until 2010 to see, but it should be interesting.
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Nice looking car. This should really put a dent in Prius’ market share especially with the cheaper price. Personally I would be more inclined to buy a honda anyways.
For 19,000 I think this will be a big seller, huge really. Especially if gas prices are back about $4 a gallon.
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