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Hyundai looking to become most fuel efficient line

Hyundai revealed a bold new strategy to try to become the most fuel efficient car line on the planet. Utilizing their new “blue drive” technology, they hope to achieve a 35 mpg fleet average for their cars by 2015. This technology breaks with the current lithium ion battery trend and uses a lithium polymer battery. They claim these batteries produce 10% better power, while weighing 30% less and taking up half the space.

Hyundai is looking to offer this platform in many of its current models as hybrids, as well as new cars to feature full electric modes. These “blue editions” version will be even cheaper than current prices: $11,070 and $13,970 for the Accent and Elantra models. The large Korean car maker is a little late to the hybrid and electric party, but hopes this aggressive new initiative will push them to the forefront.

This video describes the Blue Drive technology from the recent L.A. auto show.

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Posted in Hybrids, Hyundai on 11-25-08
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