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Hyundai looking to become most fuel efficient line

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Hyundai revealed a bold new strategy to try to become the most fuel efficient car line on the planet. Utilizing their new “blue drive” technology, they hope to achieve a 35 mpg fleet average for their cars by 2015. This technology breaks with the current lithium ion battery trend and uses a lithium polymer battery. They claim these batteries produce 10% better power, while weighing 30% less and taking up half the space.

Hyundai is looking to offer this platform in many of its current models as hybrids, as well as new cars to feature full electric modes. These “blue editions” version will be even cheaper than current prices: $11,070 and $13,970 for the Accent and Elantra models. The large Korean car maker is a little late to the hybrid and electric party, but hopes this aggressive new initiative will push them to the forefront.

This video describes the Blue Drive technology from the recent L.A. auto show.

Posted in Hybrids, Hyundai by admin on 25|11|08
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2010 Toyota Prius Pictures

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Photos of the 2010 Toyota Prius leaked out on the Internet this morning. Details remain sketchy but Toyota has indeed confirmed that these are the real pictures of the popular Prius model. They go on to say “This new Prius will retain all of the virtues of the model that precedes it. It’s about the same size as its forebear, but with more interior room and better fuel economy. But you expected nothing less, right?”

Bigger and better mileage is always a good thing, especially when they will be going head to head with the Honda Insight.


Posted in General, Hybrids, Toyota by admin on 17|10|08
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Prius may become its own car brand

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Discussion and continues to swirl that Toyota is considering making the Prius its own brand, much like the successful Lexus and Scion spin offs. With a high brand loyalty of owners and outstanding name recognition in the hybrid “green” space, this would seem to be another winning move for Toyota.

According to Toyota North American sales chief Jim Lentz, “”You could have a series of derivatives under the Prius brand name that would allow you to market product at a much lower cost. “There is a definite desire for us to do that.”

Toyota expects to sell 175,000 Prius hybrids this year, but is hoping to ramp that figure up to 1 million a year by early next decade. “”To do that effectively, I think we need dedicated hybrids and I would prefer them under the Prius name,” Lentz continued.

By having their own brand, Prius could expand the current line to offer many models including smaller sportier options as well as larger, possibly even a Prius SUV. Toyota would continue to make hybrid models of certain cars, like the Camry, so not all hybrids would fall under the Prius brand.

Posted in Hybrids, Toyota by admin on 19|09|08
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Honda CR-Z Sports Hybrid coming in 2009

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Honda is serious about capturing Toyota’s hybrid market share. They are also looking to break the mold of the boxy, stodgy hybrid with their new Honda CR-Z. The name stands for “Compact Renaissance Zero”, and is expected to be lightweight, sporty and fun hybrid. Word on the street is that Honda might have this car released in the US as early as 2009.

Full details from Honda here

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Posted in Honda, Hybrids by admin on 13|09|08
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Honda to relaunch Insight as cheapest hybrid

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Honda is planning on bringing back the Insight model, which was discountinued in 2006, now as a hybrid. The car could sell for only $18,500 which would be $3,500 lower than the wildley popular Toyota Prius.

View the AP article here

Posted in Honda, Hybrids by admin on 07|09|08
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Man tweaks his Toyota Prius to get 100 MPG

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In this short video, SECO energy shows the changes made to a Toyota Prius that allow an increase in gas mileage to 100 MPG.

Posted in Hybrids, Toyota by admin on 02|09|08
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